Jim
Executive Partner
Jim DeBetta is an Invention, Product Placement, and Retail Expert with over 25 years of proven experience helping innovators turn ideas into successful consumer products.
With a rare combination of retail expertise, product development insight, and long-standing industry relationships, Jim has guided thousands of startups, inventors, and entrepreneurs through every stage of the journey—from concept creation to securing placement in major retail stores.
Throughout his career, Jim has partnered with entrepreneurs of all levels, teaching them how to refine their ideas, protect their products, connect with manufacturers, and pitch effectively to retail buyers. His strategic leadership has led to successful product launches in top retailers such as Walmart, Target, Bed Bath & Beyond, and QVC, making him one of the most trusted names in the invention and retail industry.
Known for his Pay-Per-Retailer model, hands-on coaching, and transparent approach, Jim ensures that every client receives personalized support tailored to their product and goals. Whether developing sell sheets, conducting consumer surveys, preparing retail-ready packaging, or managing factory partnerships, he brings an unmatched understanding of what retailers truly want.
Driven by the belief that great ideas deserve a chance to succeed, Jim DeBetta continues to empower creators worldwide—helping them navigate the complexities of the marketplace and bring their products to life with confidence.
Strengths Jim Brings:
Expert Coaching & Consulting — Provides clear, actionable guidance for inventors and early-stage entrepreneurs, helping them navigate product development, retail strategy, and licensing.
Retail Sales Representation — Leverages deep retail relationships to introduce products to major retailers and secure placement opportunities.
Pay-Per-Retailer Model — Offers a performance-based structure that reduces upfront risk and ensures aligned incentives with clients.
High-Impact Retail Sell Sheets — Creates compelling, retail-ready sell sheets that communicate product value and drive buyer interest.
Targeted Consumer Surveys — Delivers data-driven insights on product-market fit, pricing validation, and consumer interest to support decision-making.
Factory & Manufacturing Services — Provides sourcing, manufacturing coordination, and production oversight to ensure quality and cost efficiency.
Retail Readiness Evaluation — Assesses product packaging, pricing, positioning, and compliance to ensure the product is fully prepared for retail success.
“Most people stay stuck because they wait for clarity. Operators create clarity by moving. Motion builds momentum — and momentum builds a new life.” 🚀
— Jim
JP
Executive Director
JP Campbell is a builder — of people, systems, and the structures that make real growth possible.
Raised by an entrepreneur who ran multiple businesses, JP learned early what leadership actually demands: responsibility, clarity, and the discipline to do hard things well. He launched his first business at fifteen, later moved into logistics and operations, and spent years helping companies scale by strengthening the way they work — from the inside out.
A few years ago, he rebuilt his entire career from the ground up. He stepped out of an industry he had mastered, retrained himself, and created systems that allowed him to retire from logistics and help others achieve stability, growth, and independence.
Today, as Executive Director of DDBA, JP brings structure, decisiveness, and operator-level leadership to founders, inventors, and growth-focused businesses. His work centers on stabilizing operations, turning ideas into outcomes, and developing people into reliable, capable operators.
Strengths JP Brings:
Proven Record Through 6, 7, and 8 Figures: Direct involvement in growing brands across major revenue milestones through operational clarity, strengthened systems, and better leadership habits.
Operational Intelligence Across Multiple Industries: Experience spanning entertainment, logistics, and digital business — giving him a rare mix of practical and strategic understanding.
Builder of Predictable, Scalable Systems: Known for turning complexity into structure, and structure into repeatable growth.
Leadership Grounded in Accountability and Example: He raises the standard and helps people rise to meet it — not by force, but by modeling the discipline required.
Calm, Clear Decision-Maker: Brings stability, direction, and execution to fast-moving or uncertain environments.
Architect of Reinvention: Guides others through the same process he lived himself — evolving identity, systems, and direction to create a stronger future.
“Most people stay stuck because they wait for clarity. Operators create clarity by moving. Motion builds momentum — and momentum builds a new life.” 🚀
— JP
Heather
Customer Success Executive
Heather Gerard is a visionary creator, mentor, and “boss-babe-in-action” who built her life around growth, innovation, and empowering others to rise.
Known for her ability to turn ideas into momentum, she blends bold creativity with grounded strategy to help people unlock their potential and bring their inventions, dreams, and goals to life. Heather’s journey is rooted in self-development—she believes transformation starts within, and she leads by example through continuous learning, refining her craft, and showing up with purpose every single day.
Driven by a passion for community, Heather inspires others through her authenticity, motivation, and commitment to excellence. Whether she’s encouraging inventors, guiding clients, or elevating her own mindset, she is dedicated to building a life of impact, freedom, and unstoppable confidence.
Strengths Heather Brings:
Exceptional Operational Awareness: Heather has a rare ability to see what others miss — identifying gaps, inconsistencies, and friction points before they become real problems.
High-Accuracy Communication: Clear, direct, and reliable. She maintains clean lines of communication across teams, ensuring nothing is lost, delayed, or misunderstood.
Strong Judgment Under Pressure: Known for making sound, level-headed decisions in fast-moving or high-stakes environments.
Detail-Driven With Executive Follow-Through: Heather doesn’t just catch details — she acts on them, follows through, and ensures tasks are closed fully and correctly.
Trusted Internal Anchor: When teams need clarity, order, or a reset, Heather is the person they turn to. She brings stability and consistency wherever she steps in.
High Standards & Personal Accountability: She holds herself to quiet, uncompromising standards — elevating the quality of work around her without needing to force it.
Process-Focused Thinker: Heather continuously looks for ways to improve efficiency, strengthen workflows, and bring structure to complex projects.
Reliable, Composed, and Solution-Oriented: Problems don’t get passed around — she resolves them, coordinates the right people, and moves the project forward.
“I don’t wait for doors to open—I become the force that builds them, walks through them, and brings others with me.”
— Heather
Dominique
Outreach & Client Success
Dominique Hill is a builder — of belief, direction, and the bridge between world-changing ideas and market-ready execution.
For 29 years, Dominique owned and operated a one-man construction company, where he learned to deliver excellence under pressure, solve problems with precision, and treat every client with dignity and respect. His career taught him a fundamental truth: every great structure begins with vision, discipline, and a foundation that lasts.
Today, Dominique brings that same energy and expertise to DDBA, where he connects with inventors, creators, and founders who are ready to move beyond ideas and into impactful outcomes. Whether someone is starting with just a vision or already has momentum behind their product, Dominique meets them with respect, clarity, and the systems needed to actually move forward.
A father of four, Dominique wakes up every day committed to being 1% better than yesterday — for his children, his clients, and his own future. He believes deeply in second chances, new chapters, and the power of people who are ready to make a change.
And he’s proud to do that work alongside Frank DeLuca and a team of winners who are changing the way inventions and ideas become companies.
Strengths Dominique Brings:
Builder Mindset: Decades of real-world operations translate into grounded strategy, actionable steps, and an ability to turn complexity into clarity.
Service-Based Leadership: Every client — no matter their background or starting point — is treated with dignity, respect, and an unwavering belief in their potential.
Systems with Heart: Dominique blends operational structure with emotional intelligence, helping inventors move from fear and confusion to confidence and momentum.
Lifelong Learner & Communicator: He is committed to daily improvement, continuous learning, and high-level communication rooted in service, honesty, and results.
“It doesn’t matter where you’re starting — your dream is still real, and the world still needs it. My job is to help you take the next step.” 🚀
— Dominique
Angela
Graphic Designer & Marketing Support Specialist
As a fresh graduate with a passion for creativity and communication, I bring a unique blend of artistic skill and marketing insight to the table.
My experience as a Business Development Representative taught me the value of understanding audience needs and crafting messages that connect. Alongside that, my background as a freelance digital artist has honed my eye for detail and visual storytelling. I aim to merge strategy with creativity—transforming ideas into designs that engage, inspire, and drive impact.
What Makes Angela Stand Out:
Art with Intention: I take art seriously—not just as a craft, but as a language for emotion, clarity, and connection.
Creative Adaptability: I’m always exploring new design trends and marketing approaches to stay fresh and relevant.
Collaborative Mindset: I value teamwork and feedback, knowing that the best ideas often come from shared creativity.
Growth-Driven: I approach every project as a learning opportunity, always pushing myself to improve and innovate.
"Do it scared.” — Because courage isn’t the absence of fear, it’s creating despite it.
— Angela
Kyle
Marketing Manager & Content Lead
As an experienced Marketing Manager and Content Lead, I've successfully merged a lifelong passion for content creation with a professional drive to boost company growth.
Starting as a teenage content enthusiast, I now leverage that dedication to develop and execute strategies that deliver measurable business results. My approach is rooted in an unwavering belief that optimism, coupled with meticulous attention to detail, is key to turning simplicity into elegant and effective content solutions.
What Makes Kyle Stand Out:
Fusion of Art and Strategy: I uniquely combine the creative passion of a content creator with the strategic planning required of a Marketing Manager, ensuring content is both engaging and goal-oriented.
Optimistic Problem-Solver: My inherent optimism allows me to approach marketing challenges with a positive, solutions-focused mindset.
The Power of Simplicity: I excel at distilling complex ideas into clear, simple, and aesthetically pleasing (elegant) content that resonates deeply with target audiences.
Detail-Oriented Execution: My sharp attention to detail ensures high-quality output and consistency across all content initiatives.
"Turning the spark of simplicity into elegant content is the most powerful way to boost a brand's voice."
— Kyle
Zy
Community Director & Client Success Liaison
Zy is the friendly, knowledgeable voice you’ll often first connect with when reaching out to us.
He serves as our Community Director — the first line of communication inside our DMs and the bridge between aspiring inventors and the rest of our coaching team.
Zy understands our mission inside and out, and has been personally trained to speak directly on behalf of Frank and the DDBA team. His goal is simple: to help you feel seen, heard, and guided from the moment you take that first steptoward launching your product idea.
Until it's time to schedule your deep-dive discovery call, Zy may communicate as Frank — ensuring a smooth, personalized experience for every potential client. Once you're ready to go deeper, he’ll introduce himself and connect you with the right team member, like Trajen, Lane, or another dedicated advisor based on your needs.
Zy’s ability to build authentic conversations, answer questions with care, and spot serious potential in our clientsmakes him a critical part of why our system works so well.
Why You’ll Love Working With Zy:
Personally trained to communicate with clarity, empathy, and purpose
Knows every step of the product launch journey inside the DDBA system
Focused on helping you feel confident, not pressured
Ensures you’re connected with the best-fit advisor to help you succeed
Handles communication with precision, care, and a founder’s mindset
"Every message I respond to could be someone’s breakthrough moment. My role is to help them see what’s possible and take that next step with confidence."
— Zy
Mark
Web developer & Automation Specialist
Mark Ivan’s path into web development wasn’t just about learning code — it was about discovering how technology can simplify complex problems and open doors for innovation. With a background that spans academic projects, freelance development, and real-world technical support, Mark has built a reputation for being the person who can take an idea and make it work.
He has developed applications that range from real-time messaging platforms to AI-powered lesson plan generators and gender-sensitivity tools that address important social challenges. Each project showcases his versatility across stacks like React, Node.js, Django, Laravel, and MySQL, along with his ability to learn new frameworks quickly and apply them in meaningful ways.
What sets Mark apart isn’t just technical skill — it’s his mindset. He approaches development with curiosity, patience, and a problem-solving attitude that makes him valuable in any team setting. His adaptability has allowed him to contribute to both startups and academic institutions, always leaving systems more organized, efficient, and impactful than when he found them.
Beyond coding, Mark has a bigger vision: to one day mentor and teach the next wave of developers. For him, building software is only the beginning — helping others unlock their potential is the real end goal.
Strengths Mark Brings:
Strong full-stack foundation with hands-on project experience
Proven ability to design tools that blend practicality with innovation
Skilled in automation and integration (Make, Zapier, Apollo, GoHighLevel)
Brings clarity, structure, and detail to fast-moving projects
Passion for teaching and mentoring future developers
"Take action, and figure things out along the way"
— Mark
Are You Ready to Invent Your Future?
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