We're Hiring:
Social Media Manager
Build a Movement. Grow a Brand. Help Inventors Launch Life-Changing Products.
About Us:
At TheFrankDeLuca and the DeLuca Designs Business Academy (DDBA), we don’t just help people start businesses — we help them launch their dreams. With a 90-day proven blueprint and a fast-growing digital ecosystem, we’re building a movement of inventors who are changing the way products come to life.
Our content is the engine that fuels our brand — and we need a high-performance Social Media Manager to help us grow, engage, and convert our audience into raving fans and successful students.
Role Overview:
As our Social Media Manager, you’ll be responsible for turning our brand into a must-follow presence across Instagram, TikTok, Facebook, and YouTube. You’ll help manage daily content flow, ensure posts are optimized for engagement, track analytics, and work directly with our founder and content team to drive growth.
This is not a “just schedule and post” position. This is for a strategic and creative operator who wants to grow with a brand that’s changing lives.
Responsibilities:
Manage the content calendar and posting schedule across all platforms
Post 4–5x/week (Reels, carousels, quotes, case studies, testimonials, behind-the-scenes)
Repurpose long-form content into short-form clips using video editor’s output
Write captions that drive attention, saves, shares, and comments
Monitor comments/DMs and assist with community engagement strategy
Collaborate with the content team to develop campaign themes and brand voice
Track performance analytics (reach, saves, CTR, conversions) and report weekly
Stay ahead of trends and propose creative hooks, formats, and series ideas
Ideal Candidate:
Proven experience managing social media for a personal brand or e-commerce/digital education business
Strong writing and captioning skills (hook, story, call to action)
Understanding of viral content frameworks (Hook-Story-Offer, Hormozi Style, Russell Brunson storytelling, etc.)
Can write in Frank’s voice — confident, inspiring, entrepreneur-focused
Understands the importance of short-form video + story-based engagement
Proficient in tools like Instagram Creator Studio, Meta Suite, TikTok, YouTube Shorts, and scheduling platforms (Later,
Metricool, etc.)
Familiar with Slack, ClickUp, and Google Drive for team collaboration
Bonus: Light design experience with Canva or Figma
Bonus Points If You:
Have worked in the e-learning / info product / product launch space
Have experience growing personal brands (not just company accounts)
Can brainstorm ideas for VSL campaigns, story series, or community-building events
Have experience managing UGC/influencer content
Position Details:
Part-Time to Start (10–20 hours/week) with potential for full-time
Remote, flexible hours (must meet key deadlines and attend team syncs)
Competitive rate based on experience
Opportunity to grow into a Content Director or Brand Manager role
How to Apply:
Email the following to [email protected]:
Your resume or portfolio
Links to social media accounts you’ve managed (before/after growth results if available)
A short Loom or written message explaining why you’re a great fit
Your preferred hourly rate or retainer range
Are You Ready to Invent Your Future?
Let’s make this your turning point.
If you're ready to launch your product, build passive income, and break free from your 9-5, then I’m ready to walk you through it step-by-step.
We believe your expertise powered by
the right system can absolutely
change the world.